UTM Link Builder
Build UTM-tagged campaign links for Google Analytics 4 with source, medium and campaign presets, and avoid common mistakes. Free.
Source, medium and campaign are needed for Google Analytics to group visits.
Ad space · responsive
How to use UTM Link Builder
- Paste the page URL.
- Fill in source, medium and campaign (term and content are optional).
- Copy the link and use it in your ad, post or email.
Good to know
- Runs in your browser; nothing is uploaded.
Privacy
Runs entirely in your browser. Nothing you enter or open here is uploaded.
Questions
What should I put in source and medium?
Source is where the visitor comes from (facebook, newsletter); medium is the type of channel (social, email, cpc). Keep them lower-case and consistent.